Big Changes Up Ahead For YouTube Creators
A recent settlement by YouTube with the Federal Trade Commission for $170 million has sent YouTube creators rushing to change the nature of their content. Just last week, the FTC announced that both Google and YouTube would have to pay a record $170 million for alleged violations of children’s privacy law. The FTC claims that YouTube violated the law by collecting personal information – mostly via Cookies – from viewers of child-directed channels, without obtaining parental consent.The FTC said, “YouTube earned millions of dollars by using the identifiers, commonly known as cookies, to deliver targeted ads to viewers (aged under 13) of these channels, according to the complaint.” It isn’t just Google and YouTube that have come under fire; so too have advertisers who knowingly obtained this information for the purposes of targeted advertising. YouTube channel creators have also been affected, with many finding that they are forced to make key changes to ensure their content is targeted at an older demographic.
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